2015-06 JUNE
You have to persuade to make a sale. Use these strategies and start closing more immediately
When you make a sales presentation, you are asking the customer to engage in a trade. You are telling the customer that, if she gives you her money, you will give her a product or service in return that will be of greater value to her than the money she pays. In addition, it will be of greater value than anything else that she could buy with that same amount of money at the same time.
This law has three important corollaries:
- “The customer always acts to satisfy the greatest number of unmet needs in the very best way at the lowest possible price”
- “Proof that other people similar to the customer have purchased the product builds credibility, lowers resistance and increases sales.”
- “Testimonials of any kind increase desirability and lower price resistance to a product or service.”
Read the full article and discover easy ways you can make more sales with some very simple techniques.
DATA U - Introduction to mobile marketing
Introduction to Mobile Marketing
Mobile Marketing is new to many business owners and it can be a powerful customer acquisition, retention and revenue generation tool. But use it wrong, and you’ll find yourself wasting money and alienating your customers. In this video, Steve Snyder, an industry pioneer and highly experienced marketer, will explain where to use it, what to watch out for and give you a thorough introduction to how the most successful organizations are using this marketing strategy.
As your business coach, I’ve arranged special access to this video. Companies pay thousands of dollars annually to Data University for access to the information that appears in my newsletter. Their expert faculty and "The Dean of Data," Mark Graham, are well known to the largest direct marketing firms in North America.
Of course, mobile marketing isn’t the only critical topic for your business today. Shouldn’t we talk about helping you grow your business, increase profit and get more time for your family?