2023_08-AUG
Leadership Tips: How to Become a Better Leader
One of the most powerful and easiest tools to use in business is the classic “check list.”
Consider the tips in this short read something of a checklist against which you can measure your status as a leader and immediately reveal the areas where you need to improve. And, if you need a helping hand to make yourself a better leader, we have you covered there too.
Small Business Owners Beware: The 6 Common Advertising Mistakes You Must Avoid
Advertising can make or break your business, but in the digital age, the seemingly endless choices of ad platforms and channels are extremely difficult to successfully navigate.
A few false moves and you’re teetering on financial failure.
Complete with case studies, we show you what to do and what to avoid as you’re building your brand and advertising framework.
SOAR, SWOT and SMART: The Prescription for Small Business Growth
In this comprehensive article we show you how to use three powerful business tools – SOAR analysis, SWOT analysis, and the SMART framework – to achieve your goals and propel your business to levels of success you may currently believe are beyond your grasp.
The key is understanding the strengths of each tool and how they can be strategically deployed in combination with each other.
How to Use Psychological Tactics to Develop Brand Loyalty and Create Brand Evangelists
Freud said that we’re a combination of “ego and id.” Ego is the rational aspect of our psychology; Id is the aspect driven by desires and instincts.
If you only tout hard facts about your product or service, you’re only appealing to half of our human psychology.
In this concise guide, we show you how to design your advertising, marketing, and operational strategies to appeal to your customers and prospects on a deeper level and gain significant advantages over your competitors.
Six Strategies for Beating Inflation in Uncertain Economic Times
In today’s economic climate, you're faced with high inflation that makes it necessary to continually adapt how you do things to survive and thrive.
With the strategies offered here you can stay one step ahead by managing costs, changing how you price (and offer) products or services, leveraging your most profitable offerings, and even considering options like outsourcing.
Don’t let your business be swept away by the inflation tsunami.