2022-06-JUNE
Don't Make the Fatal Mistake of Not Using Storytelling in Your Marketing or Your Audience Will Forget Your Message Almost Immediately
Just as a good story will create a best-selling book, a good story can create a top-selling product or service.
Unlike dry, strictly informational pieces, stories can engage and spark the customer’s imagination while simultaneously relaying information about your product, service, or company.
There are special ways to use and construct the stories that will breathe life (and sales) into your marketing. Make sure you take advantage of all of them described here.
Protect Your Rights and Avoid Costly Lawsuits with the Small Business Owner's Guide to Understanding Copyrights, Trademarks, Patents, and Licenses
Understanding the legal ins and outs of intellectual property (IP) protection is important to your business in two ways. First, you want to protect your IP, and second, you don’t want to inadvertently violate someone else’s IP rights and open yourself to a suit.
In language we can all understand, this in-depth article delivers the information you need to protect yourself and your IP.
Take Back Your Time - How to Work Smarter – Not Harder – and Achieve Maximum Productivity
Between computers, mobile devices, specialized apps, widely available broadband, the explosion of freelance talent, and the workplace changes brought on by the pandemic, today is the ideal time to put your work habits and your operation under a microscope and take measures to boost productivity.
But where do you start and how can you be certain you’re doing all you can? We give you the answers you need in this roadmap to maximum productivity.
Discover The 7 Qualities of a Successful Line Manager That Will Supercharge Your Career
Productivity, employee loyalty, and meeting company milestones all rest on the shoulders of line managers, so becoming a great line manager is crucial to your future and the future of your company.
You need to be absolutely certain you understand all the personal and professional elements required to make you a top-line manager.
Master the seven qualities explained here and you will be at the top of your game and ready to move up the ladder.
How to Use Big Data Effectively in Your Company's HR Practices to Stop Costly Employee Problems
You may know how Big Data is impacting marketing, but lesser known – yet extremely important – is how you can leverage Big Data to dramatically improve HR practices.
Many of the costly hiring, staffing, and retention problems you face virtually every day can be solved through the smart use of Big Data. In this primer, we show you the best ways to use Big Data in your company’s HR practices.
B2B Buyers Say Research and Data Are Key Factors in Content Shareability, Memorability
B2B buyers consume 3-5 pieces of content before engaging with a salesperson when making a purchase decision, although 3 in 10 consume more than 5 pieces of content, according to Demand Gen Report’s B2B Content Preferences Survey Report [download page].
With content consumption playing a key role in predicting purchase behavior, it’s instructive to see what buyers want from content.
Research & Data Key for Content Sharing
The report indicates that B2B buyers play close attention to content that includes