2022-EDITIONS
Manager’s Minute: Essential Tips on How to Lead Like a Pro
Whether you’re a new manager or a seasoned veteran, it’s always smart to reinforce the fundamentals required for success.
In this Manager’s Minute, we outline three attributes or skills every manager in every industry and work setting must master and use on virtually a daily basis.
A Step-By-Step Guide to Using Micro-Influencers for Business Growth
Social media marketing seemed almost magical to the early adopters, but since then it has become far more difficult to get good results.
This may sound overly simple, but the key is to keep up with what is working and today micro-influencer strategies are where social media marketing ROI is found. But, as with anything, you need to tailor your strategies to your company and industry.
Our step-by-step guide will empower you to implement savvy – and profitable – micro-influencer marketing campaigns.
Avoid These 4 Common Mental Traps and Use Your Brain Better in 2022
Would you like to get to the truths and take grasp of the important aspects of your business that have the potential to deliver a dramatically higher level of success?
Of course, you do, but the first step may be the most difficult: Understanding and recognizing a series of common mental traps – or thinking errors – that today may be sending you down the wrong path.
Armed with the information in this article, you can avoid those traps and steer your business to new heights.
6 Smart Ways Corporate Recruiters Need to Adapt in 2022
Managers in charge of hiring and maintaining their company’s workforce have been hit with a double – or triple – whammy:
The number of open jobs is outstripping the number of job seekers, candidates are looking for more in their prospective employers, and a large number of industry openings make it attractive for current employees to jump ship.
This all points to one thing: You need to hire smarter and manage your team more effectively. The six strategies presented here give you exactly what you need.
What Losing Third-Party ‘Cookies’ Means for Your Business
In the early days of the internet, privacy issues were fairly unheard of. But that changed dramatically in 2016 with the Cambridge Analytica fiasco that leveraged an innocuous Facebook game to mine private data for political gain.
Ever since then, the reigns have been tightening on web privacy – so much so that third-party cookies are going away at the end of 2022. That could severely impact digital marketing for the unprepared.
Don’t be unprepared: Get a head start on the issue here.
Why the Best Workers Are Not Always the Best Managers
We’ve all seen the nightmares that can result when a top employee not suitable for management is promoted to a leadership position. You can end up losing the top employee, as well as others on the team…to say nothing of lost productivity and the hit to your company culture.
But how can you tell who will succeed and who will create a tsunami of ill will?
Invest a few minutes perusing this article to get the insights you need and map out the steps you must to take to make your next promotion from within a winning one.
How to Do a Premortem: Identify the Fatal Problems in Your Action Plan
None of us are omniscient. But if you thoughtfully conduct a premortem before undertaking a new initiative, you can prevent or efficiently handle the otherwise unforeseen problems, snags, and gremlins that often cause business failure.
We give you a crystal-clear roadmap of the steps you need to take and the people you need on your team to conduct successful premortems and to pull off your next business moves.
Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?
What are the best ways to capture customer data?
Read the full report: MarketingCharts
Account-Based Marketing: How It Works, Why You Can’t Ignore It
Which sounds more effective: Taking a shotgun approach to your marketing, or focusing like a laser on your most high-value prospects?
If taking the focused approach sounds better, you need to understand the ins and outs of Account-Based Marketing (ABM).
With the insights delivered in this guide, you’ll quickly discover if ABM might be the tool that will revolutionize your marketing efforts this year.