How Do High-Growth Professional Services Firms Market Themselves?

Hinge Top Marketing Priorities High Growth Prof Svcs Firms Feb2019 2smallProfessional services firms face numerous challenges and threats to their growth, including increased competition, commoditization and a shortage of talent. That being said, Hinge Research Institute found that out of all the professional service firms that participated in its study [download page], 30% were considered high growth – and those firms are growing almost 5 times faster than those with average growth.

What are these high-growth firms doing differently than those not performing as well? If their marketing priorities are any indication, it’s that they are putting special emphasis on what?

Courtesy of Marketing Charts

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What Are Your Business Blind Spots?

BUSINESS BLIND SPOT largeHow is it possible that huge companies with smart, educated managers like Blockbuster, Radio Shack, and Sears can find themselves on the extinct or endangered species lists?

The answer is that their leaders suffer from a handicap we all have at times: Blind spots.

Left untreated, your blind spots can doom you as well. But don’t worry, we have the cure and it starts with reading and understanding this article.

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Growth Hacking: 22nd Century Management Strategies for Keeping Your Business Alive and Growing

is 1016779444 growth hacking concept smallThe internet throws life hacks at us every day: How to fold a t-shirt in 10 seconds, how to use an old cassette case for a smartphone holder, and on, and on.

And, closely related to life hacks are the popular business “growth hacks.”

After all, we all want to find the magic key that unlocks the secret to success. Well, we took a deep dive into the world of business growth hacks, and here’s what we found…

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How Embracing Remote Work Benefits You – and Your Staff!

is 602307524 home worker at computer smallLowering overhead, attracting and retaining top talent, and boosting your competitive edge might be as simple as embracing remote work.

However, the road to adopting and implementing a remote work strategy must be carefully charted.

Here’s what you need to know to make remote work meet the aspirations of your company and your employees, and navigate the transition smoothly.

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8 Things That Keep You Up at Night and How to Keep Them from Hurting Your Business

is 921720282 owner awake at night smallFear can paralyze you, and for the business owner or entrepreneur, paralysis is perilous. To overcome the fears that grip you, you need to understand where they come from and how to cope with them.

Ultimately, you can turn many of those fears into positive, motivational, forces that push your business forward.

Want to sleep better at night and take control of your situation?

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Selling in the 22nd Century: The Challenger Sale. Taking Control of the Customer Conversation

the challenger sale coverRemember The Great Recession? It wreaked havoc on sales throughout the economy, but surprisingly, some sales professionals skated through virtually untouched.

Matthew Dixon, Brent Adamson, and their colleagues at CEB label this group of sales reps The Challenger, and Challengers achieve great success in both good times and bad.

In this review of their book – The Challenger Sale. Taking Control of the Customer Conversation – we share their critical insights and suggest the next steps you need to take to enjoy “Challenger” benefits at your company.

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