2018-08-AUGUST
How to Communicate Clearly with Any Personality Style
We don’t have to tell you that some personalities clash – that’s painfully obvious to everyone involved. Somewhat less apparent is the miscommunication between personality types.
Solving these problems starts with understanding the fundamental styles of personalities you have in your workplace. This article will show you two ways to use personality types and style and make a big improvement in this common problem.
Recommended Reading - Selling the Invisible: A Field Guide to Modern Marketing
This book has been out for almost two decades but is still probably the best one I’ve seen on selling that tackles the concept of intangibility. Let’s face it, there’s been a shift in the overall economy over the past few decades where we’ve moved from manufacturing to more and more services, so understanding intangibles is becoming increasingly important.
Beckwith has taken a fairly complex topic and broken it down into dozens of short pithy chapters filled with ideas, insights and examples of the best ways to give the invisible substance. This is one of the first books to approach this topic and it still provides great value for the reader.
Not much more to say about this book … pick it up, read it and apply it, you’ll be glad that you did.
- Recommendation by Ben Pritchett
Are B2B Sales Reps Connecting with Buyers? 5 Insights
Sales representatives’ quota attainment has been on the decline for several years now, and failure to change alongside B2B buyers’ shifting preferences may be a key culprit, according to the 2018 Buyer Preferences Study from CSO Insights, the research division of Miller Heiman Group.
Read the full report and the 5 takeaways on buyers’ interactions with sales reps and how each impacts sales success.
- Courtesy of Marketing Charts
Your Essential Guide to Small Business Cybersecurity in 2018
Is your business 100 percent safe from cyberattacks? Any shortcomings in your cybersecurity can lead to the theft of data, loss of your files, court judgments, or worse.
This essential guide brings you up to date on today’s threats and the various internal and external strategies to successfully thwart them: Ignore at your own risk.
Focused on the Future: The Secrets to Employee Engagement, Innovation and Long-Term Financial Success
Change is hard and innovation even harder but staying focused on the future is essential for survival according to Deloitte Best Managed Companies in 2018.
Canadian and other companies headed for success are pushing the boundaries and making bold decisions to boost their participation in the global economy and increase their competitive advantage.
What actions should you be taking right now to ensure your ongoing existence? These three areas are the critical ones:
Are You Undermining New Employees Without Realizing It? 3 Pitfalls You Must Avoid
Did you know that 50 percent of all outside senior hires fail within their first 18 months on the job, while new employees as a whole get around nine months to prove themselves?
Those are condemning statistics and sadly, we often contribute to them. Here we detail three common mistakes we make with new hires and detail the strategies and insights to correct and prevent them in the first place.
An Email List is Gold: How to Get, Grow and Use Yours
A good email list can be one of your company’s most valuable assets. However, creating a list from scratch can be a challenge and it’s critical that you get qualified prospects on your list when you start to build it.
Fortunately, there are strategies and techniques you can use to build your list the right way. In this article, we cover those as well as discuss how to best manage and leverage your list once you get it going.