Device Adoption 50Plus Market 2018 v 2017 Jan2019 largeAmericans ages 50 years and older are not being left behind in the age of technology, and are adopting dominant technologies like smartphones, computers and tablets at a steady rate. In fact, three-quarters reported owning a smartphone in 2018, which is up some 5% points from the year before. 

Moreover, computer ownership for this group is now very high, with nearly total penetration (91%).  What about tablet use? How do they use the technology? Marketers, Read the full article will answer these questions and more. Read the Full Article here >>>

-courtesy Marketing Charts

Login