Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox up from 77% during the year-earlier period.

US Email Deliverability Rates Aug2018 large

During the 12-month period spanning from Q3 2017 through Q2 2018, US senders experienced an average inbox placement rate of 83%, just 6% of emails landed in the spam folder, though 10% were classified as “missing” in that they never made their way past the initial gateway. [quotesright]Across the dozens of countries measured, an average of 85% of emails reached the inbox during the yearlong period of analysis, slightly above the US’ 83% average.[/quotesright]

When you read the full article, you’ll find a great deal more information on which industries have above and below average delivery rates along with data on delivery rates in different regions of the world.

Read the full article here>>>

- Courtesy of Marketing Charts