Sales representatives’ quota attainment has been on the decline for several years now, and failure to change alongside B2B buyers’ shifting preferences may be a key culprit, according to the 2018 Buyer Preferences Study from CSO Insights, the research division of Miller Heiman Group.
Read the full report and the 5 takeaways on buyers’ interactions with sales reps and how each impacts sales success.
- Courtesy of Marketing Charts