In the increasingly candidate-driven employment market, business owners and managers find themselves needing to
The semi-official bible of great companies to work for is the annual survey of Canada’s most popular employers. Reviewing the latest survey yielded interesting results among small to medium-sized enterprises (SMEs). You want to be on that list!
Here are some ideas on how you can make it onto this list:
Promote Career Advancement
Do your employees feel confident about voicing their interests in taking up other positions internally, or is it a “no-go” area of conversation? In a 2015 study by research firm Gallup,
It’s challenging for employers to keep staff interested and engaged, but you can do it by enabling career advancement from within.
Internal mobility or lateral movement, with a bit of additional compensation thrown in, can provide a fresh career path, training opportunities, and new experiences for employees – even when job promotions aren’t available.
Provide Good Performance Feedback
Performance review methods differ widely between organizations, with some companies holding them quarterly and others almost never. Whatever is your practice, to become a top-tier employer
- Put goal-setting first. Regardless of the components of your performance review, goal setting needs to be your primary driver. Unless your employee knows precisely what’s expected of him, and has it documented for reference purposes, you can’t expect him to deliver. Certainty breeds confidence, and knowing what his role is empowers him to perform it.
- Give feedback regularly. Don’t wait until the formal review meeting to do so. If the feedback is positive, your employee needs to know it sooner rather than later for motivational purposes. If it’s negative, the earlier he (or she) can address it the more empowered he is likely to feel, and the better your results.
- Ask about his or her dreams. It’s surprising how many employers simply have no clue about their employees’ future plans and desires. The performance review is an ideal opportunity to find out what your top talent would like to be doing a few years from now, and help them map out paths to get there that can benefit your organization.
A primary criterion for the selection of Canada’s best employers was how they provided feedback, with 85 percent of participants responding that they were open to criticism if they knew it was constructive.
Put People First
Despite the diversity of Prime Minister Justin Trudeau’s cabinet and his declaration of his “feminism,” corporate Canada has a long way to go to catch up. In 2016, women held only 42 of more than 500 C-level senior executive positions in public companies.
To foster a corporate culture that puts people first (both customers and employees),
A 2016 sentiment survey by ADP showed
Turn Employees into Brand Evangelists
You’ll find plenty of information available on how to turn your customers into evangelists for your brand, but
- Walk the walk, don’t just talk the talk. Invest in training for your employees; create opportunities for them to express themselves and take risks; support them studying further, even if it’s in a different direction than their current jobs.
- Enable a healthy work-life balance. Few workers are going to “live for their jobs” for long, before their desire for a normal existence gets in the way. Insist on downtime, vacation time, and regular opportunities to enjoy life, and make sure you pay your staff well enough to able to take them. It’s not about the money, but about having a supportive environment where they feel valued and appreciated.
- Identify how you can empower your employees to live your brand by talking to them, finding out what they think of it, and taking note of their input.
Encourage your workers, not through financial incentives or tangible rewards, but by developing them to be the very best they can be.