Intelligent targeted marketing is one of the biggest contributors to a business' growth. Some marketers believe that the Millennial audience is the hardest to market to. But advertising to them isn't that hard. The Millennial generation spends the majority of their time online. They live on Facebook, Twitter, and other social media platforms. Here are six ways to improve your marketing approach toward Millennial audiences.
End everything with something actionable
Younger audiences are naturally inclined to check Facebook and Twitter every few minutes. They scroll through hundreds of tweets and status updates every day. [quotesright]If you want your product or brand to stand out, give them a reason to stop and study your content. [/quotesright] If you can, make all of your messages actionable. Create a trigger that will drive your audiences to do something for you, whether it's signing up for your newsletter, or making a purchase on your site. Even a small commitment like asking for a comment, like, or re-tweet can go a long way.
Pay more attention to influencers
[quotes]Influencers can be a great source of traffic for your brand.[/quotes] This is especially true if you're aiming for a Millennial audience. Anyone from YouTube to Vine stars can be considered an influencer if you're dealing with this particular niche. Tap into their potential by reaching out to them or even sponsoring them to promote your product. Teens and younger audiences in general prefer to listen to the opinions of their peers. Younger audiences also love participating with the latest trends, trends that are usually started by their idols.
Emphasize the value you offer
[quotesright]Millennial audiences are always bombarded with information, [/quotesright] because they tend to spend so much time on social media. Make your product stand out by offering them something that relates to their everyday issues. Connect with them on a personal level. Align your brand's message with what they are currently going through in their lives.
Develop an online persona
There are a variety of ways to market your product, but deciding on how to market your product is much more important when targeting a Millennial audience. [quotes]Develop an online persona[/quotes] for your brand and reach out to your audience using this persona. When coming up with a persona, take into consideration the habit and personality of your target audience.
Where are they currently in life? What are their long-term goals? What do they usually do online? What type of music do they like? What type of shows do they enjoy? [quotesright]Consider these questions before deciding how you want to present your brand or business. [/quotesright]
Create highly sharable content
Millennial audiences love sharing things with their friends and family. Create content that is easy to share and relatable. Make something that tugs at people's heartstrings. Make something inspiring, funny, or sad. [quotes]Younger audiences aren't all that interested in things like explainer videos or infographics, but[/quotes] they do love things like jokes, memes, or short viral videos.
Optimize for mobile devices
Most Millennials browse the Internet on mobile devices like cell phones and tablets. You can lose out on a ton of traffic if your website isn't optimized for mobile. [quotesright]Make sure that your content looks great on a small screen. [/quotesright] Content should also be clickable. Ideally, visitors should be able to do anything on their phone that they could on a desktop or laptop. Most importantly, they should be able to share anything on your site through social media even if they're only using their phones.
[quotes]Younger audiences live online.[/quotes] They spend a lot of their time in social media. They live day to day and follow the latest trends. If you want to get the attention of younger audiences, you'll need to pay attention to what's popular, cater your content to your audiences, and make your content highly sharable.
