Happy employees are productive employees. Creating a good company culture can increase employee satisfaction and performance by 13 percent.

But building company culture is about more than just keeping your employees happy. A positive culture shapes your entire work environment and gives your staff a sense of belonging.

It also directly impacts client satisfaction. A positive workplace culture could mean the difference between creating loyal customers and experiencing unwanted turnover.

Need more convincing? Let’s dig into the details.

What is Company Culture?

Let's start with the basics. You need to know what company culture is if you want to build a strong foundation. In short, company culture describes your company's personality. This includes everything from your mission and values to ethics and expectations.

It also dictates how your staff members behave both internally, when working together, and externally when dealing with customers.

Why Company Culture is Important

Nearly 50 percent of people claim they don't like their current job. This leads to increased absences, lack of motivation, and careless errors. Employees who don't take pride in their work can be disastrous for your business.

You want your employees to be excited about coming to work. Building company culture is an important piece of this puzzle. When employees feel valued and appreciated, they're more likely to show up and give 100 percent.

Reports also show that employees who feel included at work tend to stay at their jobs longer. This equals less turnover and increased customer satisfaction.

Investing a minimal amount of time and resources into creating a good company culture could do wonders for your bottom line and long-term success.

Building Company Culture - How To

Now that you understand the importance of building company culture, let's talk about how it's done. Creating a positive workplace environment doesn't happen overnight. But with the right tools and procedures in place, you'll notice significant improvements in no time.

Reduce Employee Stress

One-fourth of employees consider their jobs the most stressful part of their lives. By reducing stress in the workplace, you can promote a healthier work-life balance.

Stress is also the leading cause of many common illnesses. When your team members are stressed, they're more likely to call in sick, make mistakes, or quit.

Offer Employee Training and Upward Mobility

No one wants to be stuck at a dead-end job. Offering employee training lets your workers know that you care about their success. It's also an investment in your company. The more highly trained and skilled your staff is, the better equipped they are to perform their duties.

Provide upward mobility in the form of pay raises, promotions, and increased responsibility. Employees that feel needed and appreciated are more willing to go that extra mile for your business.

Make Work Fun

Team building activities and events have long been regarded as one of the best ways to boost company morale. It's not hard to figure out that when you make the work environment fun, your employees will enjoy coming to the office.

Plan staff appreciation days, corporate events, and parties to show your appreciation. You can also offer incentives and rewards for certain achievements. Not only are you rewarding a job well done, but you're also investing in the future of your company.

Live and Breathe Company Culture

Building company culture is about more than just writing a mission statement. It's about creating an entire environment that embodies your morals and values. Your company culture should be deeply rooted in everything you do, from the way you address your employees to the way you interact with clients and customers.

Lead by example and adopt an open-door policy where employees can come to you with their feedback. Use the “Ask the Coach” link at the top of the page to ask us any questions you have about improving your business model, company culture, and overall success.