Business Management, Sales, Marketing and Employee Engagement Insights Newsletter If you can't see this e-mail properly, Click to view online. You are receiving this message because you registered with the following e-mail address: feedback@focalpointcoaching.com. Make sure you receive this newsletter by adding bounces@ezenl.com to your address book, Safe Sender or White List. If you no longer wish to receive my newsletter, please Unsubscribe here. |
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JULY 2017 | ||
Hello Visitor, I hope you enjoy this month's articles. - Brian Tracy |
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7 Creative Content Marketing Strategies to Help Boost SalesQuality content is at the heart of good marketing. Here are seven creative content marketing strategies that you can implement into your marketing strategy ASAP.
What is Your Company Worth? What Determines How Much You Get? How Fast it Sells? - #4 in a SeriesThere are several movies where a group of boys are walking along the train tracks on their way to an adventure. One of the boys stops and puts his ear to the tracks to listen for an oncoming train. In typical movie drama, the boys realize too late that not only is the train coming, it’s just around the corner and bearing down fast. Business is not that different. There is always a train coming in the form of a younger, faster, smarter person with a new approach. In 2000, Blockbuster was the dominant movie rental business in the country. However, Reed Hastings had a different idea – pay a flat monthly fee for as many movies as you can watch and he would mail you each movie. Netflix put Blockbuster out of business in less than 10 years. Are you concerned about staying ahead of your competition? Looking for ideas and a catalyst to help you strategize and spot opportunities you and your people are missing? We’re experts at helping companies reinvent themselves and get on a fast track to growth. Never an obligation. Let’s start a conversation! - by Greg DeSimone - Beacon Equity Advisors, Inc. The 9 Traps to Avoid When Managing Difficult EmployeesDifficult employees are costly employees. Morale drops. Recruitment costs rise. Customers bail. Productivity suffers. Here are nine traps that your managers can fall into when dealing with difficult employees.
Workplace Drug Abuse: Reducing the Risk of Impaired WorkersWorkplace drug abuse can threaten your bottom line. Higher absenteeism. Lower productivity. The problem has become more difficult with the escalation of opioid addiction and the local legalization of marijuana. Smaller businesses are particularly at risk for workplace drug abuse. Many drug users apply for jobs at smaller organizations, which may skimp on drug testing. Drug testing can help you protect your business from the costly effects of impaired workers. It can be done on a pre-employment basis, randomly, and via a “reasonable cause” trigger. Whatever the reason you test, you must conform to federal, state, and local laws. What do you when with a positive test? You have two options: an action such as termination or the opportunity to get assistance. A “second chance” often benefits both the employee and employer. But drug testing is not free. However, there are nonprofits and small local businesses can coordinate to get more favorable rates. Also, drug test results will not reveal legally prescribed drugs, such as opioids. Testing labs will confirm doctors’ prescriptions and not include those results in their reports. Finally, testing alone will not solve the problem. Drug-free workforce policies need to be part of a bigger drug policy. The Law of Clarity - Your Shortcut to High Effectiveness and AchievementThe Law of Clarity says: The clearer you are about your goals and objectives, the more efficient and effective you will be in achieving them. Clarity accounts for probably 80 percent of success and happiness. Lack of clarity is probably more responsible for frustration and underachievement than any other single factor. The clearer you are about what you want, the more likely you are to do more and more of the things that are consistent with achieving them. Here are seven steps:
from "THE 100 ABSOLUTELY UNBREAKABLE LAWS OF BUSINESS SUCCESS" – Brian Tracy The CASL Law is Now in Full Force: Are You Compliant?Canada’s Anti-Spam Legislation (CASL) became law on July 1, 2017 and the transition period is over. It has big implications for Canadian emailers. In brief, here’s what the law says: Any “commercial electronic message” (CEM) sent to a recipient in Canada with whom you do not have an established relationship can be considered spam, unless you can prove you have either implied or express consent to send it, which does not include verbal agreement to receive messages. This includes communications sent by employees of your company using your domain address, even if you are unaware of the message. The recipient of a CEM that fits the criteria of spam can report and/or sue you. Here are some points to consider: To cope with the law, review your lead generation strategies. Are you too reliant on email offers? If so, consider other strategies, including direct mail. Also, segment out your non-Canadian email recipients; they are not impacted by the law. For more information check out the government’s CASL website and this MailChimp article. Have a Question About Business You’d Like Answered? Now You Can Ask the Coach…What is Your Number 1 Question About Business? If you own a business you’re continually running into new situations, thinking about how to best manage an issue, increase your margins, deal with employees and meet other challenges. You may also have questions about how to market or sell more effectively or close more business. Whatever. Now you have some to ask… Ask the Coach Use the “Ask the Coach…” Link at the top of the online version of the newsletter and ask your questions anonymously, we’ll pick the best to answer in the next edition. |
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If you don't wish to receive our news anymore, unsubscribe Sent to you by Brian Tracy FocalPoint International Inc. Phone: USA: 877.433.6225 2831 St. Rose Parkway Suite 234 Henderson, NV 89052 |