Visitor, your DECEMBER 2019 FocalPoint Newsletter is here

Changes and new ventures at Amazon seem to come at breakneck speed. What would cause some companies to crash and burn has provided the foundation for success at Amazon.

How does Bezos safely and successfully pilot his company through this high-velocity business environment?

It turns out that he has implemented some simple tools and concepts that everyone can understand and use. Discover them today for yourself and put your business on the fast track to success.

Family-owned businesses are the heart and soul of our economy. They provide economic growth and job security. However, they also present the family members with a unique set of challenges.

Here we explain 10 of the most common land mines that can damage your business as well as your relationships and give you the guidance you need to keep your both your business and family ties healthy.

Are you a list person? If so, you’re going to love our list of eight strategies you can start implementing today to make your workplace millennial friendly.

But don’t worry, if you can’t do them all at once, pick the strategies that best suit your organization where it’s at right now and start moving.

As for the rest, why not print this out and put it in your top drawer so you can get to those ASAP?

We might have called this “The 10 Commandments of Excellent Customer Service,” but unlike Moses, we’ve distilled the essential practices and principles of winning customer service down to seven in number.

When everyone in your company – from top to bottom – is guided by these five concepts, you will outshine your competitors and create customers for life. Embrace them yourself and instill them in your organization.

 "If you come to a fork in the road, take it." 

Yogi has always had a way of saying things that is comical, apt, pointed, and even basically true, although somewhat convoluted. His little quips and pithy sayings have come to be known as Yogi-isms.

He created a type of speaking unique enough to have a new word coined to explain his method of communicating.

Here are 100 of his sayings, in no special order…

Almost two-thirds of B2B marketers believe that content marketing is an effective tactic for the top of the funnel, yet it also is proving to be useful for activities further down the funnel. Indeed, it’s the bottom-of-the-funnel goals that are growing the most for B2B marketers in North America this year, per a recent report from the Content Marketing Institute (CMI) and MarketingProfs.

The survey of more than 650 B2B marketers in North America reveals that, while more respondents achieved top-of-the-funnel goals such as creating brand awareness (86% in 2019 vs. 81% in 2018) and generating demand or leads (70% in 2019 vs. 68% in 2018), the biggest improvement was with goals residing towards the bottom of the funnel. Read full article online>>>

-courtesy MarketingCharts