Visitor, your MAY 2019 FocalPoint Newsletter is here

If you’re old enough, you remember the excitement when you heard the incoming ding of your email program or AOL’s famous “You’ve got mail!” alert. It’s the opposite today; now we’re working hard to keep email out of our in boxes.

That’s caused some to think that email marketing is dead. Good news: It’s not…at least for those of us who are doing it right.

Are you doing it right? Check yourself against these best practices and give your email marketing a timely tune up.

To keep a fire going and make it grow, you need more fuel. It’s the same with your business, and in the case of your company, profits provide the fuel.

Make 2019 the year when you stoke the fire with a big boost in profits. However, wishful thinking won’t get the job done.

You need solid, actionable strategies and tactics – like the ones we reveal here.

Facebook has done it again: They’ve changed the rules that determine which posts get published on your followers’ news feed.

It’s crucial information that will guide your marketing strategies if you want to be seen on the social media behemoth. Get all the details now.

MarketingCharts recently took a close look at some changes on Facebook that might be making a huge impact on your social media marketing:

In January 2018, Facebook announced changes to its algorithm with an expressed intention (per their press release) to “prioritize posts that spark conversation and meaningful interaction between people.”

These changes, which made brand and publisher-owned Facebook pages less visible in consumers news feeds, have had a significantly adverse effect on publishers, according to data published by Parse.ly.

On average, publishers in Parse.ly’s network suffered a 28 percent overall decrease in traffic from Facebook during 2018 compared to the previous year.

Have you been hit by the changes? Do you know which two categories have been least affected by the changes? Find out that and get all the important details in the full MarketingCharts article.

- Special thanks to MarketingCharts

While artificial intelligence and robotics are playing major roles in the world today, it’s humans who make all the buying decisions. And, when you understand the motivational factors that push people to buy, you can use them to your great advantage.

In this must-read article we run down the seven most important insights that will propel your sales to new heights.

Recruiting is a double-edged sword: Do it well and you assure your success, do it poorly and it costs you a huge amount of time, money, and lost productivity.

In this guide we share with you the principles and specific strategies that will put you on the road to stacking your team with top industry talent.

A recent study found an interesting divide between B2B and B2C marketing and where their single biggest opportunities lay. For one, it’s all about data, for the other, it’s all about the customer experience.

Make sure your market strategy aligns with what’s working in your industry. Don’t miss this insightful article.

- Special thanks to MarketingCharts