The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report takes a look at several types, providing performance and cost benchmarks.
The results demonstrate the consistent popularity of email marketing and its continued strength in terms of ROI.
What are the costs per acquisition (CPA) by channel for customers vs. Response Rates? Does using branded keywords vs generic keywords make a difference in results?
Get these and other answers so you invest your marketing funds more wisely in this article from Marketing Charts.