If you think only big companies use videos for promotion, you're mistaken.
By 2022, video content will account for over 80 percent of all web traffic. People love videos. They're easy to find, quick to consume, and when done well, really entertaining. [quotes]By adding video marketing to your overall inbound strategy, you can boost your brand and reach a bigger audience.[/quotes]
Without a video marketing strategy, however, you could end up wasting time and money.
Don't try to wing it. Instead, discover the importance of video marketing and how to achieve success. Follow this 2020 video marketing strategy guide to promote your products or services.
Tips for a Successful Video Marketing Strategy
In order to make sure your video content resonates with your target audience; you need to make a plan. Here are 10 tips that can help you develop a successful video marketing strategy.
1. Plan Your Content
What type of content do you want to create? What interests you and your target audience? Answers to these questions will help you develop a successful plan.
The better you know your audience, the more likely you'll create content that sparks their interests. Then, you can use your videos to keep them engaged with your brand.
First, make sure you know your target audience. You can break a larger audience into smaller buyer personas based on age, gender, marital status, and interests.
Then, determine what they're already watching. Try using Google Trends to determine what people are searching for online.
Try to choose a theme and stick to it. Dedicating your videos to a specific topic will help you become a go-to resource for that subject. Then, your long-term viewers will know what to expect from your videos and stick around for more!
2. Get Equipped
If you're new to creating videos, that's okay. You can start by using your smartphone to record. If you want to create high-quality video content that stands out from the rest, however, you might want to investigate professional equipment.
Consider working with an experienced video marketing company that already has the equipment you need. Otherwise, look for:
- Batteries,
- Tripods,
- Studio lighting, and
- Lenses.
Focus on audio quality and lighting. Bad audio will make it difficult for people to understand your content. Bad video will cause people to quickly abandon a video. Poor lighting will make your video difficult to watch.
3. Keep Editing Simple
Before you start recording, try to create a brief script for yourself. A script will keep you on track. A lengthy, unfocused video, on the other hand, might cause people to lose interest halfway through.
As you review your video, delete any segments that aren't relevant to the topic you're discussing. Then, choose the best shots. Make sure to remove any segments of dead air, too.
These simple edits can strengthen your entire video marketing strategy. Otherwise, you might produce a low-quality video that will fail to impress your audience.
You can use simple, inexpensive software to edit your videos. Don't bother with complicated, fancy edits. Instead, make sure your video is easy to follow and understand.
Consider adding transitions so cutting between one clip and the next doesn't feel awkward. Don’t know how to do this yourself or don’t have time? Use Fiverr.com or Upwork.com to hire a freelancer who will make you shine.
4. Introduce Yourself
For your first video, take the time to introduce yourself. Let people know who you are, what you do, and a brief history of your business. You can then add this introduction video to your website homepage as a greeting message.
[quotesright]Focus on the problems you to solve for your customers. Try to keep this video short and to the point. [/quotesright]
Video marketing can help you connect with customers. Let your brand shine through. Remain authentic and friendly throughout the video.
This introduction video is a great way to help people learn more about your brand and business.
5. Speak up with Social Proof
Do you already have a ton of happy customers willing to speak up about your business? Ask them if they're interested in providing a video testimonial.
Let these clients share their stories. Their first-hand account of working with your business will help future clients trust your brand.
You can add this testimonial video to your contact page or a testimonial page on your site.
6. Educate Your Audience
Become a brand leader in your industry by educating your audience. Share your tips, tricks, and industry-specific expertise. Educating your audience will encourage them to come to you when they need answers.
7. Show Off Company Culture
A company culture video is another great way to help people connect with your brand.
Focus on what makes your company unique. In addition to differentiating you from competitors, company culture videos are also an effective way to attract talent!
8. Share Your Story
Why did you start your business? What's your mission? An origin story video will give you the chance to share your story.
Origin stories will help people better understand your business and long-term goals.
9. Vlog Regularly
It's not enough to create a single video. For an effective video marketing strategy, try creating videos on a schedule.
A video blog or vlog is a great way to create regular content. Remember to stick to your theme. Then, share tips or discuss what's happening in your business to keep customers up to date.
10. Thank Customers
You don't have to wait until Thanksgiving to thank your customers. Instead, consider creating a video to show your appreciation.
Thanking your customers will help build brand loyalty. When they feel appreciated, customers are more likely to stick around for the long-term.
Tips for Promoting Your Videos
Once you create your videos, you need to promote them online! Here are a few ways to strengthen your video marketing strategy and expand your reach.
1. Put Videos on Your Landing Pages
[quotesright]Embedding videos on landing pages can increase conversion rates by 80 percent![/quotesright]
Try creating videos that are relevant to your landing pages. For example, you can create a video for specific products or services. If you're using online advertising, you can create a video for your ad landing page, too.
Adding videos to your landing pages will keep visitors engaged longer.
Then, you can use a compelling call-to-action to increase conversions.
2. Show Customers How Products Work
Demonstration videos are a great way to introduce people to your products. Show prospective customers how your product works instead of describing them. Take the time to highlight the benefits of choosing your products within the video, too.
You can also develop a story for your video to keep viewers engaged.
3. Don't Neglect Your Social Audience
Don't forget to share your videos on social media platforms like Facebook, Instagram, and LinkedIn. Sharing your video content will help you reach a wider audience. At the same time, people will become more likely to share your videos or comment on your posts.
You can use these videos to influence buyer decisions and attract more customers.
4. Optimize for SEO
85 percent of companies claim search marketing is the most effective customer acquisition tactic.
[quotesright]In fact, search drives more people to websites than social media by over 300 percent. Meanwhile, conversion rates are 10 times higher on search than social media sites. [/quotesright]
In other words, you need to optimize your videos for search engines: Search engine optimization (SEO) will help your video appear on search engines like Google. You can optimize your videos using specific keywords.
First, determine what your customers are searching for online. Use tools like Google Trends, Keyword Planner, and Ahrefs to get started.
Once you build a list of keywords and phrases, start rolling! Create videos inspired by your keyword list. For example, let's say customers are searching "how to use [your product]."
You can create a product tutorial video. Then, use that phrase within key areas of your video and blog post. Your keyword should appear in the:
- Title
- URL
- Alt text
- Meta description
Consider creating a transcript, too.
Then, Google will crawl and index your site to determine your ranking.
[quotes]Make sure your website is optimized for user experience (UX).[/quotes] Google wants to provide users with the best possible experience, meaning:
- Your site loads quickly,
- Pages are easy to navigate,
- Buttons are easy to locate and click on, and
- Your site is optimized for mobile devices.
You can use Google's PageSpeed Insights to test your site speed. Then, use Google's Mobile-Friendly Test to make sure it's optimized for smaller screens.
[quotes]Optimizing your video content for SEO will make it easier to find.[/quotes] As more people watch your videos, your website's dwell time and clickthrough rate should increase. Meanwhile, your bounce rate will decrease.
Improving these metrics will improve your SEO ranking. The higher your ranking, the better your brand awareness. Then, more people will visit your site, giving you the chance to boost conversions!
Benefits of Video Marketing
Why is video marketing for business growth so popular in 2020? Here are a few reasons everyone's noticing the importance of video marketing this year.
1. Attract Attention
Optimizing your video content with SEO is an effective way to attract more people to your website. You can use your keyword research to create video content that's relevant to your target audience. Then, engaging video marketing will encourage those viewers to learn more about your brand.
By using video marketing, you can attract attention to your business and discover new customers!
2. Promote Your Value
The number of product review videos doubled in the span of a single year. Companies are using videos to show off the benefits of choosing their brand above the rest.
By creating a video marketing strategy, you can promote your value and keep up with competitors.
3. Increase Conversions
[quotesright]Once people visit your website and recognize the value you have to offer, your videos can help you increase conversions (sales). [/quotesright]
End your videos on a strong call-to-action. Then, you can use your videos to encourage visitors to fill out a form, make a purchase, or call your business. As you gain more conversions, you're increasing your ROI, too!
4. Boost Your Brand
Video content will give your business a personality, face, and voice. As you become a familiar face, people will feel more connected to your brand.
Then, you can build brand awareness, loyalty, and consumer trust to set your business up for long-term success.
Start Rolling Now
Don't wait to start rolling! Instead, use this video marketing strategy guide to build a plan and attract viewers. With high-quality, compelling content, you can boost your brand and your business!
Searching for more tips to improve your sales, operations and profitability?
Want to explore further? Questions? Get in touch and let's set up a time to talk. Brian Tracy USA: 877.433.6225 Em
