Marketers focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their entertainment choices to their views on companies’ ethics and their socioeconomic characteristics.
Those analyses are all helpful in their own right, but – stepping back to the big picture for a moment – how many of these prized individuals are there in the US? The most recent data out from the Census Bureau gives a sense of how large this coveted generation is.
Meanwhile, it’s also worth noting that most Millennials don’t even identify as Millennials, and a young Gen Xer might feel more culturally similar to Gen Y. Read the full article online >>>
With increasing numbers of your staff and future leaders coming from the ranks of Millennials, knowing how to manage them, how they think and what they value will be key to your success.
Need insights and tools to aid understanding and managing Millennials or others in your business? Let's talk. We'll give you some great insights and ideas. Brian Tracy USA: 877.433.6225 Email Me
