DGR B2B Buying Process Timeline Aug2019 large2Early Engagement with Sales Pays Off

Nearly three-quarters (72 percent) of respondents report that they spoke to and engaged with a sales representative from the vendor they selected within the first three months of their buying process.

Other recent research reinforces the fact that buyers are open to engaging vendors early on, with Aberdeen reporting that almost half (48 percent) of buyers say they are most open to challenges to their thinking at the beginning stages of their research.

Additionally, Path Factory and Heinz Marketing report that the same percentage (48 percent) of buyers say they begin their buying process with a discovery call…Continue Reading>>>.

-Courtesy Marketing Charts