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TrustRadius How B2B Vendors Can Improve Purchase Process Apr2019For B2B Buyers, Vendor Transparency Makes Purchasing Easier and Faster

Despite the heady growth of martech (marketing technology) in the past few years, it seems that marketers aren’t too trusting of the information that vendors are attempting to feed them.

In findings from a new report by TrustRadius, B2B buyers say that vendors’ websites – and the other information they provide – are the least trustworthy of all the resources that buyers have available to them. And in turn, a decline in trust has led to vendors having less influence over buyers’ purchase decision-making.

More than one third (36 percent) of B2B tech buyers surveyed say that vendors had low to no influence when it came to their choosing a product, while 44 percent said vendors were somewhat influential. But that doesn’t mean they don’t want to see… continue reading on the Marketing Charts website.

Think you know the two most important things buyers wanted to see? Get the answer to this poser and the TrustRadius report about what buyers want from vendors when you read the full article online.

- Courtesy of MarketingCharts

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