EconsultancyAdobe Companies Single Most Exciting Opportunity Mar 2019 bothCustomer experience continues to stay front of mind for many marketers, according to the latest Digital Trends report [download page] by Econsultancy and Adobe. Out of the more than 12,500 B2B and B2C professionals surveyed, a leading 20 percent of the B2B organizations reported that optimizing the customer experience is their single most exciting opportunity in 2019.

However, while optimizing customer experience comes top for B2B, it takes second place to data-driving marketing that focuses on the individual (21 percent) for B2C marketers. B2C marketers may be paying heed to consumers’ views: a recent study found that fully three-quarters (74 percent) of continue reading online.

- Special thanks to MarketingCharts