OnBrandBynder Most Effective Way for Brand Marketers to Reach Consumers Feb2019 largeFor marketers that make much of their impact through social media, search engine algorithm changes can have a significant effect. So much so that close to two-thirds (65.7 percent) of the respondents to a survey from Bynder and OnBrand Magazine listed this as the largest threat to digital brand engagement.

While marketers aren’t often thought of as being responsible for handling complaints or serving customers directly, the top cited method for breaking through to consumers in a crowded digital landscape is providing excellent customer service, with three in 10 (30 percent) brand marketers listing it as their top response.

By comparison, that’s almost double the next-most cited tactics… Get the full story here.