TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981), according to MarketingCharts’ US Purchase Influencers Report 2018. In so doing, Gen Xers display more similarities with Boomers than with Millennial, who are more swayed by recommendations, per the report.
Millennials’ attention, by comparison, seems more attuned than others to digital video.
More data can be found when you read the full article online. See the “Purchase Influencers report”, which covers 18 purchase influencers, 4 activities, and 6 demographic variables. READ THE FULL ARTICLE >>>
Courtesy of Marketing Charts
