Countless schemes from “wardrobe malfunctions” to dancing cats are regularly hatched to hijack the eyeballs web to promote a brand or a company.
Instead of trying to be clever, funny, salacious or cute, it is smarter to get authentic viral exposure for your business that reinforces why people should buy from you.
It’s even better when, like Southwest, you get paid to get it and have a testimonial that you’d kill for. But how do you do that if you don’t have a dancing cat or if people would pay big money to not see you have a “wardrobe malfunction?”
Here is all it took for Southwest Airlines to get a killer promotional video done for them by, get this, an A-list photographer and get paid to have it:
Read the amazing story and watch the video of how Southwest did it (Inc. online)
How can you delight your customers to the point they do this for you?
It’s not dancing cats, it’s dancing customers you want!
