Reprinted by permission, Marketingcharts.com
Just 19% of Millennials in the US best describe their purchase tendencies as tending to be loyal to specific brands and largely buying from them repeatedly. That’s according to a report from Morning Consult, which instead found that most either usually consider alternatives despite some brand preferences (48%) or outright don’t pay attention to brands (28%).
Millennials don’t necessarily largely differ from the general population in that regard. In a fascinating study released last year, McKinsey found that most purchases across product categories are made while shopping around rather than from loyalty.
Nevertheless, there are some factors that can help drive loyalty among youth. Discover what they are and how you can take advantage of those insights...
