CSOInsights B2B Buyers Preferred Problem Solving Resources largeSales representatives’ quota attainment has been on the decline for several years now, and failure to change alongside B2B buyers’ shifting preferences may be a key culprit, according to the 2018 Buyer Preferences Study from CSO Insights, the research division of Miller Heiman Group.

Read the full report and the 5 takeaways on buyers’ interactions with sales reps and how each impacts sales success.

- Courtesy of Marketing Charts