One of the toughest things in life is knowing what you don’t know! How’s that for one of the world’s top oxymorons? [quotes]By definition, we can’t know what we don’t know, can we?[/quotes]
A quick path to discovering the gaps in your knowledge is to find somebody who knows more than you and get help, but that’s not always possible. The next best thing is finding that knowledge in a book.
“The E-Myth Revisited” - by Michael E. Gerber
This is a book that hardly needs an introduction, but I regular run into business owners who have never heard of it!
The original E-Myth was voted one of the most influential business books of the 20th century and I’ve personally given away more than 100 copies of this book to friends, clients and prospects. Yes, It’s that good.
The E-Myth is the book that convinces the reader (hopefully our clients or clients-to-be) that they must work on their business, not in it, and the path to accomplishing this is systems. What this book is not, is a book to teach you how to build those systems. Perhaps that’s where a good business coach would come in?
There are certainly other books to tell you how to build the systems (I’m currently writing one, as a matter of fact), but there’s not much point trying to tell you how to create systems if you are not already convinced that you need to have them.
Available on Amazon.com
- Recommendation by Ben Pritchett