B2B buyers consume 3-5 pieces of content before engaging with a salesperson when making a purchase decision, although 3 in 10 consume more than 5 pieces of content, according to Demand Gen Report’s B2B Content Preferences Survey Report [download page].

With content consumption playing a key role in predicting purchase behavior, it’s instructive to see what buyers want from content.

Research & Data Key for Content Sharing

The report indicates that B2B buyers play close attention to content that includes