Marketers in the US are expected to spend about $3.7 billion on influencers this year, but it appears consumers are more likely to turn to everyday social media users for product recommendations, according to new data from Bazaarvoice.
The survey of 9,000 global consumers reveals the everyday social media user – defined by Bazaarvoice as family, friends and other connections who post day-to-day content without an incentive to promote or highlight products – is the most trusted influencer. Consumers say … READ MORE>>>
