Visitor, your MAY 2019 FocalPoint Newsletter is here

If you’re old enough, you remember the excitement when you heard the incoming ding of your email program or AOL’s famous “You’ve got mail!” alert. It’s the opposite today; now we’re working hard to keep email out of our in boxes.

That’s caused some to think that email marketing is dead. Good news: It’s not…at least for those of us who are doing it right.

Are you doing it right? Check yourself against these best practices and give your email marketing a timely tune up.

To keep a fire going and make it grow, you need more fuel. It’s the same with your business, and in the case of your company, profits provide the fuel.

Make 2019 the year when you stoke the fire with a big boost in profits. However, wishful thinking won’t get the job done.

You need solid, actionable strategies and tactics – like the ones we reveal here.

Facebook has done it again: They’ve changed the rules that determine which posts get published on your followers’ news feed.

It’s crucial information that will guide your marketing strategies if you want to be seen on the social media behemoth. Get all the details now.

MarketingCharts recently took a close look at some changes on Facebook that might be making a huge impact on your social media marketing:

In January 2018, Facebook announced changes to its algorithm with an expressed intention (per their press release) to “prioritize posts that spark conversation and meaningful interaction between people.”

These changes, which made brand and publisher-owned Facebook pages less visible in consumers news feeds, have had a significantly adverse effect on publishers, according to data published by Parse.ly.

On average, publishers in Parse.ly’s network suffered a 28 percent overall decrease in traffic from Facebook during 2018 compared to the previous year.

Have you been hit by the changes? Do you know which two categories have been least affected by the changes? Find out that and get all the important details in the full MarketingCharts article.

- Special thanks to MarketingCharts

Let's be fair, growing a business is hard, if it were not, everyone would have Amazon size companies.

Running after the latest fad on how to grow your business is not the solution. You know it's not that easy and doing so can mislead you completely.

Let's stop the insanity. Stop and ask yourself these four questions:

1. Why do you want more growth?
2. Why is that?
3. Why is that important?
4. Why isn’t it happening now?

You’ll begin to realize that growth is not the real problem, the real problem are the things underlying your need for growth, and some of the factors that subvert any attempt to grow.

Our experience is that until you resolve the underlying issues, growth seldom happens.

We all believe that more sales (money) will fix anything, it’s the universal “multitool”. Unfortunately, it’s not an answer, it is just cover paint.

Smart companies focus on identifying and correcting the underlying problems and processes holding them back to create sustained growth.

We only see what we see, want to see and know what we know. Most of us live in our own bubble, we have scant resources or people who can help us uncover or spot, much less fix, the underlying issues. It’s sort of a self-inflicted wound with its own illusions and faulty assumptions and none of us can avoid it.

Fact is, most people can’t see what’s obvious to all those around us. Don’t believe it? Watch any Bar Rescue, Restaurant Rescue or similar program. Even if dramatized for TV, the proprietors are oblivious to the obvious things that hold them back and cause tempers to flare. (Good for TV ratings, bad for your business!)

Our proven approach and training programs rapidly identify the root causes -  we work with you to fix them.

TAKE ACTION! if you keep doing what you've always done, you'll get the results you've always gotten. Get to the bottom of what holds your company back from breakout growth and get on the fast track to some astounding growth.  

I'm betting you are an open-minded person who is willing to consider better ways to run their company. Let's start a conversation and let’s see if makes any sense at all for us to go further, what I do isn’t for everyone but it could be exactly right for you. 877-260-8815 / Email Me

While artificial intelligence and robotics are playing major roles in the world today, it’s humans who make all the buying decisions. And, when you understand the motivational factors that push people to buy, you can use them to your great advantage.

In this must-read article we run down the seven most important insights that will propel your sales to new heights.

Recruiting is a double-edged sword: Do it well and you assure your success, do it poorly and it costs you a huge amount of time, money, and lost productivity.

In this guide we share with you the principles and specific strategies that will put you on the road to stacking your team with top industry talent.

A recent study found an interesting divide between B2B and B2C marketing and where their single biggest opportunities lay. For one, it’s all about data, for the other, it’s all about the customer experience.

Make sure your market strategy aligns with what’s working in your industry. Don’t miss this insightful article.

- Special thanks to MarketingCharts