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MAY 2021 | ||
Hello Visitor, I hope you enjoy this month's articles. - Brian Tracy |
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Intellectual Capital: What Is It and Why Protect It?You may very well have created and own a wide variety of intellectual property and not even realize it – or appreciate its value. And unfortunately, if your intellectual property is not properly protected, its value to you can go down to zero in a heartbeat, or at a bare minimum create a painful and expensive legal mess. So don’t delay: get a full understanding today on the types of intellectual property you may own and the steps you need to take to protect these valuable assets. Why a Mailing List is Your Most Important Online Advertising ToolIt’s human nature to be attracted to the bright, new, shiny object, but when it comes to online marketing, the most powerful tool you have is the trusty email list. It’s inexpensive to own and use, it’s filled with contacts who are interested in your offerings, and everyone both young and old sorts through their emails on a daily basis. This concise article gets right to the point explaining the benefits of email and telling you how to best use and grow your list. How to Manage Employee Social Media Activity LawfullyMany business owners have a love-hate relationship with social media. In marketing it can boost business tremendously, but in the hands of employees during work hours, it can be a major productivity killer. Grappling with social media use in the workplace creates a number of legal questions. First, you need a policy, but before you draft one be sure to read this overview so you stay within the law and at the same time create a policy that serves your business well. Managers Minute - How to Handle Conflict in the WorkplaceThe old saying about conflict is that “it takes two to tango.” Virtually every company employs more than two, so the old conflict tango is inevitable and if not handled wisely, it can have serious negative repercussions. On the other hand, some conflict can lead to creativity and growth. The smart manager recognizes the differences and knows how to handle each. Is that you? Check out the guidelines and guidance in this Manager’s Minute and be ready to act the next time conflict hits your team. How Artificial Intelligence is Reinventing Marketing MethodsThe days when managers would spend hours tweaking spread sheets, sorting data, and hunting for hidden trends are ending…at least for savvy business leaders. Those in-the-know are turning to artificial intelligence (AI) to make fast work of many crucial, but mind-numbing, tasks and business processes. The good news is that AI is still in its early days so it’s the ideal time to jump on the band wagon. But first, jump into this article where we lay out exactly how AI can super charge your business (and save you money) today. |
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