Visitor, your NOVEMBER 2020 FocalPoint Newsletter is here

In the past 20 years the Hispanic population in the US has grown by 78%, accounting for 56% of the total growth of population across all races and ethnicities during that timeframe.

On average, Hispanics tend to be younger than other races or ethnic groups in the US, making up about one-quarter of Gen Z, per a recent report [download page] from Claritas. The report not only explores the growth of the Hispanic population but also their income and spending habits.

Unlike the non-Hispanic Whites that make up a noteworthy share of older people in the US (72.3% of Boomers and 79.3% of Silents), Hispanics trend towards the younger population. Indeed, while Hispanics only make up 10.4% of Boomers and 7.7% of Silents, Hispanics account for 23.4% of the total US Millennial population and 25.8% of the total Gen Z population. Of note is that the Gen Z population is already majority-minority, while the Millennial population is close behind.

What Does the Future Hold?

How Will These Onrushing Changes Impact Your Company?

The report forecasts that by 2025 Hispanics are expected to make up… READ THE FULL ARTICLE>>>

-Courtesy MarketingCharts

Work routines, buying habits, recreational pursuits, socializing, travel – virtually every aspect of modern life has changed drastically during the COVID-19 pandemic.

Has your digital marketing strategy kept pace with these changes? For better or worse, it looks like these conditions will be with us for some time into the future.

Don’t wait another day to give your digital marketing strategy the close scrutiny and adjustments it needs to boost sales now and set you up for post pandemic success.

The U.S. business coaching industry is worth a staggering $11.6 billion and its growth hasn’t been by accident: Good coaching grows businesses in today’s competitive environment.

The questions are What could a business coach do for you? and How do you find the right coach?

In this article we take a serious look at both of those questions so you can quickly determine if it’s time to establish a relationship with a business coach.

Working from home was a welcome change for almost everyone…at least when the phenomenon first started. By now, many workers have soured on it.

They are missing the shared office experience, causing attitudes and productivity to go downhill.

However, there’s one strategy that boosts performance, reinvigorates workers, instills a sense of personal and professional growth and more. Further, it’s easy to implement, inexpensive (or free) and can be started right now. Sound like something you can use? We detail the strategy in this concise article.

Join coach Phil Gilkes as he looks at some important observations made by Leland Val Van De Wall. Sometimes the simple truths are the powerful truths, yet they can nonetheless be elusive.

Take a few moments to ponder the ideas Phil shares here – they could give your life and career new (or renewed) vigor and direction.

Not only has the coronavirus pandemic caused a tragic loss of human lives, an as-yet-untold number of business failures are among its victims. No business owner sets out to fail, but a lack of preparedness has certainly been a huge contributing factor.

Proper risk management goes a long way toward your ability to weather this storm and come out stronger on the other side.

Make sure you have all the elements of your risk management plan in place and operational before it’s too late.