Visitor, your OCTOBER 2020 FocalPoint Newsletter is here

Negotiations are tricky and important outcomes often hang in the balance. Unfortunately, a misstep or two – even if unintentional or well meaning – can scuttle the process.

Take a few minutes to go over this concise list of nine of the most common fatal negotiation mistakes.

You may find a few that you have committed over the years and through the learning process transform yourself into one of your company’s top negotiators.

Gen Z is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their views on influencers to the companies they talk about and their socioeconomic characteristics. Those analyses are all helpful in their own right, but – stepping back to the big picture for a moment – how many of these prized individuals are there in the US? The most recent data out from the Census Bureau gives a sense of how large this coveted generation is.

Before putting out some numbers, there are a few problems to take note of. Chiefly, there is no consensus definition of a Millennial; while 18-34 seems to be the most commonly used bracket, other studies might use an 18-29 range or some other, making it necessary to identify age ranges when referring to this cohort.

Another issue? Consider this...

-Courtesy MarketingCharts

The post COVID-19 business environment is just around the corner. Virtually no one was ready to deal with the pandemic, but savvy companies will be fully prepared to take advantage of business and market conditions as the pandemic wanes.

Are you in that elite group?

Post-pandemic success starts with effective strategic planning. Dive into this guide and grab the tips you need to come out of the COVID cloud stronger and more successful than ever before.

Many business owners think that their website is responsible for making a good first impression on prospects. That’s not true.

It is your domain name that makes the first impression. And if you aren’t aware of some of the potential pitfalls that come with domain name ownership and management, you might be setting yourself up for some major headaches in the future.

Get up to speed today, make the best use of your domain name, and avoid cyber scams.

-Exclusive from Flexserve

The consumption of online videos is an unstoppable freight train. We’ve been following the numbers for the last several years and every time we think we’ve reached a plateau, they go even higher.

The lesson here is that if you aren’t aggressively and thoughtfully using videos to boost your business, you’re missing out…big time.

In this comprehensive overview of the state of online videos we show you why you need to be in this arena and reveal how you can best use videos in your business.

Your team members hold a wealth of information you can leverage to improve your business, but it’s not always easy getting them to speak openly and frankly.

Approach the situation poorly, and they’ll clam up or simply tell you what they think you want to hear.

In this article, we deliver nine proven strategies that will break down barriers and get your employees to share the information you need to make your business the best it can be.