No crystal ball could have foreseen the coronavirus pandemic, but that doesn’t mean we should give up on predicting tomorrow’s business trends. In fact, considering the unprecedented situation we’re coping with right now, understanding exactly what’s happening and where we’re headed next is more important than ever. That’s why this authoritative survey of top CMOs and overview of consumer data are so relevant to every business owner and manager.

There’s been a buzz around marketing automation for quite some time now. Businesses that want to maintain or improve market position and guarantee future success, must have an up-to-date understanding of the various marketing automation strategies and tools.

Falling behind means falling out, especially at a time when your ability to contact or even see prospects in person. In this concise guide, we give you all the essentials required to plan an effective marketing automation for your business.

Businesses everywhere are taking a closer look at their personnel practices in response to the nation’s heightened awareness of racial disparities.

Employers need to fine-tune their anti-discrimination policies to attract better quality employees and keep top performers from jumping ship.

By taking steps to eliminate workplace bias management can foster an environment free of racial tensions and resentments that can damage the health of the enterprise.

Almost half of all companies have been hit by fraud over the last two years and in many cases, the culprit is procurement fraud. Not only does it result in financial and productivity losses, but it can also lower morale and irreparably harm a company’s reputation.

Do you know what to look for? Do you know the most common types of procurement fraud? Do you know the safeguards you must put in place?

If you can’t fully answer all of those, read this now.

With employees furloughed, existing contracts are frozen, new contracts are written, employees working from homes scattered throughout the area, and other pandemic-driven business responses, HR is facing a long list of new and novel challenges.

Is your HR team keeping all of your bases covered and delivering the services you need for success?

In this article, we give you a thorough rundown of how your COVID-19 savvy HR staff should be functioning today.

Businesses both large and small are fighting for survival today and the difference between winning and losing that battle may depend on implementing a smart and successful cost containment strategy.

After all, you can’t always control sales, but you can control costs. In this guide, we lay out the groundwork and fill in the details of how to take on the critical task of designing a cost-containment strategy that could be the COVID-19 cure your business so desperately needs.