Visitor, your JUNE 2020 FocalPoint Newsletter is here

The response to the COVID-19 pandemic has shaken up the workplace at a speed and in ways never before experienced. We’ve seen a virtual steroid-induced reliance on remote work, which saddles management with a whole new series of obstacles to overcome.

For success in this era, you need to understand and properly handle both the new interpersonal and technological demands.

But not to worry, in this article we give you the insights and tools to shape a successful remote work environment and culture for your company.

A joint venture partnership can give your business a major boost in terms of growth, resources, revenue, knowledge, and market reach – just to list a few of a successful Joint Venture’s (JV) potential benefits. And with social distancing and person to person connections still problematic, what can you do to connect to new markets and grow? JVs could be the solution.

But you need to go into a JV agreement with eyes wide open, looking for any red flags, and understanding exactly what you need to accomplish.

With this article under your belt, you’ll have a virtual checklist to help you avoid any potholes or missteps and stay on the road to JV success.

Entrepreneurs, and all owners striving for growth, are facing new and highly unusual challenges every day. Not only must the goal be to survive today, but to position yourself to thrive in the long term.

Here we take a deep dive into the areas where you need to do some serious self-examination and then set in place strategies that will be successful despite today’s uncertainties.

Don’t be daunted. We walk you through it step-by-step.

When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to create a positive brand impression.

The global survey of almost 14,000 adult consumers between the ages of 18 and 49 finds that 46% of respondents indicated that recommendations give them a more positive impression of brands, while positive online reviews from other users (41%) come in a close second. These are also the same touchpoints that have a strong influence on whether or not to buy a product or service.

• Courtesy Marketing Charts

Here’s a question for you: When we get beyond the lockdowns and into the New Normal, will you be the Old You, or will you have developed a New You, prepared to succeed in the changed landscape?

Let’s face it, it might be time to shelve the Old You. Fortunately, there are things you can do right now to emerge from this prepared to succeed in the new environment.

Come along for the journey and learn how to leverage today’s challenges for tomorrow’s personal and professional success.