Visitor, your MARCH 2020 FocalPoint Newsletter is here

Is your sales team not closing deals they should be able to close? Are they failing to take enough orders?

Have you noticed your company losing customers to the competition? The symptoms of sales team troubles are many and the solution is often tied to information – the right information properly applied.

Discover the proper use of data to create an atmosphere where salespeople are motivated to top themselves and achieve even greater successes.

Evolution has made us virtually blind to everyday things in our lives and given us a heightened awareness when something different or unexpected pops up. That’s why we can become insensitive to chronic problems that impede our business success.

Understanding this is the first step to a breakthrough. The next step is knowing what to do about it. That’s what we share in this incisive article.

Dissolving a partnership can be costly and difficult legally, emotionally, financially, and professionally. And when done wrong, you can suffer severe repercussions later down the line.

Here we go over the 12 steps necessary to successfully navigate these potentially treacherous waters.

It’s important reading, even if you don’t have a breakup looming today. Remember: Forewarned is forearmed.

Considering the high cost of acquiring new customers, building solid brand loyalty is perhaps the most important strategy for virtually any company in today’s commercial climate.

Further, there are many elements that contribute to loyalty and trust is at the top of the list.

Check out a new report that details the entire list of trust-building blocks to see where your company is hitting a home run and where it may be striking out.

With its micro-targeting, excellent budgetary controls, and deep data reports, online advertising can seem like a magic path to unparalleled growth. But too often it all ends up as a major fail.

If you think you’ve tried everything and squeezed all the relevant information out of your data, don’t worry – there’s more you can do to get the growth you need.

We’ve discovered that many business owners and marketers overlook several important strategies and insights…and we reveal them here.

1. You solve the visible problem.
2. You solve the problem that caused the visible problem.
3. You avoid the problem.

When solving visible problems, it's easy to signal value creation to others. If you work in a large organization with a regular paycheck, few people ask if the problems should exist in the first place. Instead, everyone thinks you're indispensable because you're so busy solving problems.

As you move toward avoiding problems before they happen, visibility decreases. Explaining what you do all day becomes harder and more subjective. Rewarding people for something that didn't happen is very difficult. Thus, it becomes risky for the employee to avoid problems.

Entrepreneurs (and others with skin in the game) naturally move away from the visible problems and into the invisible ones. When you have something to lose, you care less about signaling and more about outcomes.

Courtesy FS Farnam Street Blog