Trisha, your AUGUST FocalPoint Newsletter is here

With today’s technologies and innovative business ideas, the potential for success is unlimited. But at the same time, the potential for failure due to the inability to focus and eliminate distractions is also virtually unlimited.

Don’t be a victim; become the unstoppable leader of your dreams.

We dissect the problems here and offer 11 proven techniques to make you the leader others want to follow.

The boom in smartphone ownership and search engine traffic have created a perfect environment for local search engine optimization (SEO) users.

If you are a local business and local SEO isn’t a top priority in your marketing strategy, you might want to start making layoff plans now.

In this concise article, we deliver all the salient facts and figures and start you down the right road for effective local SEO.

Engaging video is the powerful and highly effective Swiss Army Knife of today’s marketing content.

No matter what you need to accomplish – fill your sales funnel, convert prospects, build trust, train users, and much more – high quality video is the answer.

However, a poorly produced video can have the opposite results. Discover what you should be doing and how to get it done in our complete guide.

To keep anything moving forward, it takes energy, and in business passion can be your most powerful source of energy.

However, we sometimes seem to lose our passion, and that’s a dangerous situation.

But fear not, we reveal the secrets to restoring and even creating the kinds of personal passion that will overflow to both your employees and customers and drive your business forward to greater success.

You probably know that a customer relationship management (CRM) system is a vital tool for business today, but are you making the best use of yours?

In this article, we look at how a home remodeler has defined a simple CRM follow-up sequence to gain thousands of dollars of additional sales.

Even if you’re in a different industry, we’re certain you’ll pick up a few profitable strategies. And if you don’t yet have a CRM in place, this will get you started.

The explosion in app and Software as a Service (Saas) offerings has created a multitude of tech tools that enable businesses to increase productivity, expand their reach, and pursue opportunities that were previously beyond their means.

But discovering the right software – or even understanding all the possibilities – can be a daunting challenge.

We break it down for you and use our practical experience to suggest many of the top entries in the categories you’ll find most useful.