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Business Management, Sales, Marketing and Employee Engagement Insights Newsletter
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     AUGUST 2018

Hello Visitor, I hope you enjoy this month's articles. - Brian Tracy

How to Communicate Clearly with Any Personality Style

is154997148 communicate effectively smallWe don’t have to tell you that some personalities clash – that’s painfully obvious to everyone involved. Somewhat less apparent is the miscommunication between personality types.

Solving these problems starts with understanding the fundamental styles of personalities you have in your workplace.  This article will show you two ways to use personality types and style and make a big improvement in this common problem.


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Focused on the Future: The Secrets to Employee Engagement, Innovation and Long-Term Financial Success

is691666562 think big smallChange is hard and innovation even harder but staying focused on the future is essential for survival according to Deloitte Best Managed Companies in 2018. 

Canadian and other companies headed for success are pushing the boundaries and making bold decisions to boost their participation in the global economy and increase their competitive advantage.

What actions should you be taking right now to ensure your ongoing existence? These three areas are the critical ones:


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An Email List is Gold: How to Get, Grow and Use Yours

is883907896 email list smallA good email list can be one of your company’s most valuable assets. However, creating a list from scratch can be a challenge and it’s critical that you get qualified prospects on your list when you start to build it.

Fortunately, there are strategies and techniques you can use to build your list the right way. In this article, we cover those as well as discuss how to best manage and leverage your list once you get it going.


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Recommended Reading - Selling the Invisible: A Field Guide to Modern Marketing

selling the invisible smallThis book has been out for almost two decades but is still probably the best one I’ve seen on selling that tackles the concept of intangibility.  Let’s face it, there’s been a shift in the overall economy over the past few decades where we’ve moved from manufacturing to more and more services, so understanding intangibles is becoming increasingly important.

Beckwith has taken a fairly complex topic and broken it down into dozens of short pithy chapters filled with ideas, insights and examples of the best ways to give the invisible substance.  This is one of the first books to approach this topic and it still provides great value for the reader.

Not much more to say about this book … pick it up, read it and apply it, you’ll be glad that you did.

Available on Amazon

- Recommendation by Ben Pritchett


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Are You Undermining New Employees Without Realizing It? 3 Pitfalls You Must Avoid

is655913700 failed smallDid you know that 50 percent of all outside senior hires fail within their first 18 months on the job, while new employees as a whole get around nine months to prove themselves?

Those are condemning statistics and sadly, we often contribute to them. Here we detail three common mistakes we make with new hires and detail the strategies and insights to correct and prevent them in the first place.


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Your Essential Guide to Small Business Cybersecurity in 2018

is645051326 cyber smallIs your business 100 percent safe from cyberattacks? Any shortcomings in your cybersecurity can lead to the theft of data, loss of your files, court judgments, or worse.

This essential guide brings you up to date on today’s threats and the various internal and external strategies to successfully thwart them: Ignore at your own risk.


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Sent to you by Brian Tracy
FocalPoint International Inc. Phone: USA: 877.433.6225
2831 St. Rose Parkway Suite 234 Henderson, NV 89052