Visitor, your JUNE 2018 FocalPoint Newsletter is here

Growing sales numbers is a core objective of every business. But are you doing it right? Are you leveraging every area where you can promote greater sales growth, consistency, and efficiency? In this article, we deliver 12 proven tips will get your sales teams and processes tuned up and running in high gear.

To truly stand out in your industry and achieve “superhero” status, the secret lies in delighting your best customers. This is true whether you employ 70,000 or 7.

Follow the five steps detailed here and you’ll be well on your way to winning your Superhero cape and leaping over the competition in a single bound!

You know how sometimes your computer freezes up and won’t complete a major task you have given it? It’s time to reboot, right?

Similarly, if your confidence freezes in the face of a major challenge, maybe you need to reboot your “self-efficacy.”

The simple, but powerful, 100 Success List technique will help you overcome these roadblocks and give you the ability to reach new highs and achieve greater goals than ever before. Learn – and use – the technique today.

What do you do when your profits plummet nearly 80 percent or when you post losses of $30 billion?

You make deep reaching and lasting cultural changes that focus on customer centricity.

And in the spirit of learning from the mistakes of others – and how they recovered from those mistakes – we deliver three case studies that show you exactly how to achieve killer customer centricity in your business.

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing.  With direct marketers’ use of multiple channels on the rise, the report takes a look at several types, providing performance and cost benchmarks.

The results demonstrate the consistent popularity of email marketing and its continued strength in terms of ROI.

What are the costs per acquisition (CPA) by channel for customers vs. Response Rates?  Does using branded keywords vs generic keywords make a difference in results?

Get these and other answers so you invest your marketing funds more wisely in this article from Marketing Charts.

Too often a good CRM system is being used for little more than a database holding a list of names.  That doesn’t do anything to help you generate prospects, follow-up on leads or make sales.  But by just following some simple habits, you can turn CRM list into a closing machine.

This month begins an important series of book recommendations on the business topics crucial for success.

Avid reader and successful businessman, Ben Pritchett, leads us on this journey. His first topic is fundamental: The Psychology of Persuasion.

Expand your understanding what makes us tick so you market and sell more successfully and expand your success.

Here is perhaps the most powerful of all time-management techniques. By simply turning this law into a work habit you can boost your productivity by as much as 500 percent.

In this short article, Brian Tracy explains why it is so powerful, how to do it, and gives you two ways to apply the Law of Single Handling today.