Visitor, your JANUARY 2018 FocalPoint Newsletter is here

Nothing happens until a sale is made and that undeniable truth puts a premium on high quality ideas that increase sales.

Here we offer 10 excellent ideas that virtually any business can put into action right now that will make a huge difference in your 2018 success.

You may be doing some of these, but we suspect there are at least a few that you aren’t yet taking advantage of. Fix that today.

The key to Internet sales and marketing success today lies in the design and implementation of online funnels.

Fortunately, what used to cost thousands of dollars is now affordable for virtually any business. In this series, we start with a critical introduction to the fundamental concepts.

Do you know the important differences between funnels for cold traffic, warm traffic, and hot traffic? You will after you read this article by Jason “Funnel Jedi” Economides.

As everyone plunges head on into online advertising, many are overlooking the extraordinary benefits available through radio advertising. From targeting specific local audiences to broad consumer demographics, radio can be an extremely cost-effective form of advertising. 

And, in terms of human psychology, social patterns, and the way our brains process information, radio has some incredible natural advantages over other forms of advertising. Discover what they are and how you can exploit them…

Do you ever feel that your life is out of control? We all do at times, but to maintain a positive mental attitude, an attitude of optimism and confidence, increase your energy, your creativity, and your capacity to get greater results, you need to have a sense of control over your life.

Understanding and putting into action the Law of Sequentiality is essential to gaining this control. Here Brian Tracy explains it and gives you three ways to apply this law immediately.

Many studies show that companies with a diverse workforce perform better, have higher employee satisfaction and engagement, and are more innovative.

It’s easy for large companies in cosmopolitan communities to achieve this diversity, but what about smaller companies in smaller communities?

Get practical advice and tips on how to achieve the benefits of diversity even when it may not exist in your community’s demographics.

If you’ve been following the headlines at all in recent months you’ll appreciate the timeliness of this advice on workplace sexual harassment. And by the time you get to the end of the article, you’ll appreciate its sound and practical advice.

Virtually no business is too small to be hit by the sexual harassment “epidemic” that seems to be sweeping the United States and global media companies.

Here we outline preventative measures, danger areas, costs, and much more, including the extremely positive benefits of keeping your workplace free from these troubling problems.