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MARCH 2017 | ||
Hello Visitor, I hope you enjoy this month's articles. - Brian Tracy |
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What Are Growth Hackers and Why Should You Be Using One?Business is constantly changing, especially for startups and small businesses trying to find their own paths to success in an online world. This is where growth hackers, professionals whose job it is to help a business grow quickly and efficiently, come in. A growth hacker is a business expert specializing in building businesses rapidly through a system of process improvements mixed with innovation, experimentation, and measurement. It starts with taking a step back and making sure you have the foundation for growth. Breakout growth isn’t simple. It’s multi-faceted and a result of interactions, factors, and actions which, without outside help, are rare and nearly impossible for any of us to find, assess, consider, and optimize. Growth hackers work with you to achieve clarity on your markets, products, customers, and what makes you different from your competitors. If there are deficiencies, a pro has the skills and tools to help you find the focus and differentiation needed so you are the standout best solution for your clients. Discover how growth hacking by a professional business coach can accelerate your sales and improve your bottom line, give us a call. There is never any obligation. Make One Big Change in Your Thinking That Will Change Your LifeI am always looking for ways to live up to my potential and over the years I have been introduced to many ways to examine and apply the power of our thoughts. I enrolled in the “Investment in Excellence for the ’90s” program by Lou Tice. He showed me a way to understand and leverage seemingly complex psychological principles that enabled me to begin realizing my potential. I learned that paying attention to our thoughts and controlling them is simple to understand but not always easy or quick to do. It takes a conscious effort over three weeks to three months to change. I was also taught to be clear about “WHAT” you want and “WHY” you want it. Napoleon Hill, self-help pioneer, talks about having a Burning Desire. This is a critical point: In the early stages, don’t get stuck on “HOW” you are going to achieve your goals. The “How” will appear once you know with crystal clarity exactly what you want and why you want it. Lastly, two books that will make a huge difference in your success:
- by Coach Phil Gilkes How The Law of Desire Can Work for or Against You in a NegotiationThe Law of Desire says: The person who most wants the negotiation to succeed has the least bargaining power. The more you or he wants to make the purchase or sale, the less power either of you has. Skilled negotiators develop the art of appearing both polite but uninterested, as if they have many other options, all of which are as attractive as the situation under discussion. The first corollary of the Law of Desire says: “No matter how badly you want it, you should appear neutral and detached.” The more important it is to you, the more important it is for you to appear unemotional, unaffected and unreadable. Don’t smile or appear interested in any way. An attitude of mild boredom is best. The second corollary of the Law of Desire says: “The more you can make the other party want it, the better deal you can get.” Chinese jade dealers were famous for showing one item at a time to a prospective customer. When the dealer revealed a piece of jade that the customer really liked, the customer’s pupils would dilate. The dealer knew which item the customer wanted the most and which one he could negotiate on the most effectively. - from "THE 100 ABSOLUTELY UNBREAKABLE LAWS OF BUSINESS SUCCESS" – Brian Tracy 5 Compelling Reasons Why Video SEO Will Change and Grow Your BusinessVideo SEO is now a powerful tool to push traffic to your site, build lasting relationships, and increase conversions. There are five business reasons that explain why video SEO must be a crucial part of your online marketing strategy for growth in 2017.
4 Important Keys to Building Customer RelationshipsPoor customer relations can adversely affect both your brand and how your product is viewed, which can cost you a lot in lost customers and sales. As a small business you can be more personal with customers. Here are four things you can do to build a strong and healthy connection with your customers.
Business Loans: Keys for the Successful ApplicationThanks to a robust real estate market and rising interest rates, banks are more eager to lend than at any time in recent memory. But to take advantage of the opportunity, business borrowers need to lay the groundwork for a successful application. Denise Beeson, a small business consultant based in Santa Rosa, California offers five tips:
Banks protect themselves in several ways. For real estate loans, they must be confident in local appraisals. This can be a problem if your real estate market is overheating. Cash flow, personal ability to repay, and debt load are also critical. Analyzing cash flow to debt load, banks expect business borrowers to generate 120 to 130 percent of their total loan payments in net cash flow. Finally, establishing a good personal relationship with your banker can be the difference; don’t let building this relationship wait until you need funds. |
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